Ah, the great Kiwi summer - jandals at the door, sandy car seats, and kids who seem to grow gills overnight. But before the first cannonball into the pool, there’s one essential to get right: good quality, sun-safe swimwear.
☀️ Why sun-safe swimwear matters
Our New Zealand sun doesn’t mess around. It’s powerful, and while sunscreen is great, it only lasts as long as kids sit still (so, about… 12 seconds). That’s where sun-safe swimwear steps in - UPF-rated fabric that actually stays put while they’re digging holes, chasing waves, and doing “just one more” jump into the pool.
💦 Quality over quick fixes
Cheap togs might survive a few swims, but by Christmas they’ve usually lost their shape, or their colour, or both. Investing in the best quality swimwear NZ has to offer means you’ll still be pulling out those same togs next summer and saying, “Wow, still looks new!” (which, let’s be honest, never happens with anything else kids own). High-end fabrics resist chlorine, dry quickly, and feel soft against sensitive skin - no scratchy seams or saggy bottoms here.
And the best part? When kids finally grow out of them, you can hand them down to younger siblings, cousins, or the neighbour’s little one. Our swimwear is made to last more than one childhood, so it’s not just sustainable - it’s sentimental. Those togs have stories: the first dive, the biggest splash, the beach day that turned into a picnic.
☀️ Made for real Kiwi kids
Locally designed kids swimwear NZ brands get it - our summers are full-on. Backyard sprinklers one minute, surf beach the next. That’s why we make togs that can handle it all. When you buy from a NZ brand, you’re supporting local people who know exactly what Kiwi summers throw at kids (mud, salt, sunscreen, and enthusiasm, mainly).
💌 Our Quality Promise
At Little Red Fish, we don’t do “fast fashion” - we do forever favourites. Every piece is crafted with premium fabrics, reinforced stitching, and careful design that stands up to real play. If it doesn’t meet our quality standards, it doesn’t make it into our range. Our promise? Swimwear that lasts the season (and the next one), so you can pass it on with pride.
🐠 Dive into summer with Little Red Fish
At Little Red Fish, we’ve been making premium kids swimwear for over 20 years - designed in New Zealand, made for New Zealand summers. Our pieces are soft, sun-safe, and built to last through every cannonball, cartwheel, and salty adventure (and then passed on for round two).
So go on - make a splash this summer (just maybe not in your good clothes).
☀️ Shop the Collection - because quality, comfort, and fun shouldn’t stop at the water’s edge.
