• Free Delivery $49+

  • Risk-Free Quality Promise

  • UPF50+ Sun Protection

  • 100% NZ owned and designed

Kiwi-designed, quality UPF50+ swimwear since 2004

Trusted by parents all over the world for sun-safe fun

Shop Swimwear

It's almost Summer Sale!

Sunsafe swimwear for water loving kids!

Proudly New Zealand–owned and operated since 2004, Little Red Fish has everything you need for your next Kiwi adventure

☀️ Our swimwear is designed right here in NZ using UPF50+ fabric, the highest sun protection rating so your little ones can enjoy sunshine safely.

From rash shirts and swim shorts to one-pieces, classic swimsuits, and swim nappies, we’ve got all the swim essentials for tamariki of every age.

Discover our range

Sun Safety, Sorted!🌞

Keep your little ones safe under the New Zealand sun with premium children’s swimwear designed for sun protection.

Full coverage, sun-safe swimwear made for Kiwi summers.

Timeless styles, comfortable, and built to last.

Sun Protection They’ll Thank You For

Must-haves for Summer 🍦

 

⭐️ Our Customers Say It Best

Customer Reviews

Overall rating: 4.9 / 5 from 142 reviews.

Customer photo review of Girls One Piece Pink Hearts Racerback UPF 50+Swimsuit

what a wonderful little business to deal with! absolutely stoked with the togs we ordered! they arrived quickly and the quality is amazing, we got an extra pair as our free gift for ordering so many pairs! couldnt recommend you guys more! my small 4.5 year old fits the 2-4 perfectly! so they are going to last longer than we thought too! Thank you!

Girls One Piece Pink Hearts Racerback UPF 50+Swimsuit

Customer photo review of Girls One Piece Aqua Hearts Racerback UPF 50+ Swimsuit

Very fast delivery, the quality is absolutely amazing! I purchased several different pairs/styles as my twins don't always like to match, they are really happy and love the designs and colors. Beautiful swimwear

Girls One Piece Aqua Hearts Racerback UPF 50+ Swimsuit

Customer photo review of Girls Vintage Bather Swimsuit

It's so pretty when I put it on my child. However, I was a little disappointed about that part because there was sticker stickiness on the pants line.

Girls Vintage Bather Swimsuit

Customer photo review of Girls Vintage Bather Swimsuit

Very tasteful design. Good quality material. Very happy with purchase. My daughter has three sets.

Girls Vintage Bather Swimsuit

Customer photo review of Swimsure Swim Nappy

Great product but quite a small fit - size up based on the given weight range

Swimsure Swim Nappy

Customer photo review of Kids Print Boardshorts

Great design plus a really good fit. Love the longer leg length for better sun protection

Kids Print Boardshorts

Customer photo review of Kids Coloured Long Sleeved Swim Shirt

Brought for 3 year old granddaughter. Great fit. Great for hot Mahia sun. Speedy delivery and awesome prices. Thanks

Kids Coloured Long Sleeved Swim Shirt

My tall 8 year old loves her swimsuit. It is beautifully made and long enough in the body for her shape. Struggled with even some of the top brands which were uncomfortable and narrow. Am ordering another pair-so they last longer in the sun and chlorine of pools.

Girls One Piece Pink and Red Racerback UPF 50+Swimsuit

Usual quality kids gear-double layer well made and great leg length for granddaughter who is a strong , tall build.

Kids Classic Swim Shorts Stripes

They look like great little board shorts for a surfer twin....need another set! Sunny Coast boys

Boys Boardshorts

I recently purchased the :Girls One Piece Pink and Red Racerback UPF 50+Swimsuit on sale. (size 6 and 8) Oh my gosh!!! Not only is it super cute, it fits so well and it is outstanding quality. So much so, that I promptly purchased an emergency spare, and the next size up! I couldn't believe what a bargain I got with them on sale, but after seeing them in real life, I wouldn't hesitate to pay the full price. The quality is so good. I also love the boyshort legs - personally I much prefer that type of leg on my daughter's swim suits. Speed of delivery is also fantastic. Well done Little Red Fish ❤️ New Fan!

Girls One Piece Pink and Red Racerback UPF 50+Swimsuit

This was a replacement as my previous order was incorrect. The process was swift and very easily rectified. A company I look forward to buying from again

Girls Vintage Bather UPF 50+ Swimsuit

Love the design- will help for sun protection and my daughter loves them- the easy zip will make it easy and fast to dress and undress. Excellent quality- fast delivery- will def be a repeat customer!!:)

Kids Classic Fullsuit Long Sleeve Stripes UPF50+ Swimsuit

love the design and quality- will definitely buy from this business again and supporting a New Zealand business is an extra bonus - fast shipping as well

Girls Vintage Bather UPF 50+ Swimsuit

Love the style and purchased in 2 sizes- when it arrived it didn’t disappoint- excellent nice thick material and great to be support a nz business. Also love the colours with water safety - will be able to clearly see her in these bright colours

Girls One Piece Orange and Pink Racerback UPF 50+Swimsuit

wow what a generous mystery gift - also something that we would buy and was looking at…. best mystery gift ever :)

Spend $35 and get a Mystery Free Gift

Love the long arms and legs, plus back zip. Great for beach days. Excellent sun coverage. Super comfortable for our girl - I know we'll get a lot of wear out of it. Really happy with the purchase!

Kids Classic Fullsuit Long Sleeve Stripes UPF50+ Swimsuit

This is our sixth pair of togs from Little Red Fish! We originally bought this in age 2-4 as our girl is only 3, but she is quite tall so we upgraded to the age 4-6 to give her plenty of room to grow into. This is her favourite pair and she loves the bright colours!

Girls One Piece Orange and Pink Racerback UPF 50+Swimsuit

I wish you were around when my girls were little. Great design, and I love the bright colour combos. Nicely constructed, lined and good quality material. Will be recommending you to my friends.

Girls One Piece Orange and Pink Racerback UPF 50+Swimsuit

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