About Us


Over a decade ago, we struggled to find quality sun safe swimwear for our small children.
So the Little Red Fish journey began. The challenge; how to design gorgeous, high quality swimwear that could stand-up to New Zealandís harsh summer sun and protect our children as they spent endless hours at the beach or in the pool.
For many years we have proudly designed and manufactured all of our garments here in New Zealand. This allowed us to create our signature yarn dyed stripe. As time has passed the limitations of what we can design here in New Zealand have required us to look further afield. Late last year we embarked on an exciting new journey and have begun manufacturing some of our styles off-shore. This is enabling us to create exciting new designs with a wider range of fabrics, colours and design features! We continue to manufacture many of your favourite styles and will now be able to add new styles every year!
We are a 100% New Zealand owned and operated design company, with a passion for style, comfort and quality. Foremost we continue to create sun safe garments, with a modest classic styling. We take a hands-on approach to ensure every aspect, from pattern development to fabric selection and distribution meets our exacting standards.
We always love to hear from you, so drop us a line anytime.

Sunny days!

Sonia (Director & General Manager)
& Mary-Ann (Founder, Director & Designer)